The Emporium


But what does our magical emporium in Stratford Upon Avon sell? 

Everything from magic spells and steampunk figurines, to incense, candles, puzzles, quirky books, board games and curious gifts.  There are fairies and fairy houses, unicorns and dragons; vintage toys and games; and books that you never knew you wanted.  



You can browse the packed shelves of a dedicated magical and mystical section. As well as a ‘supreme’ collection of magic spell kits and spell books, we also have crystals, incense, smudge stick, books on many magical subjects, crystal balls and Halloween all year round! Our staff are keen practitioners and relish the opportunity to have a chat with fellow enthusiasts and give advice about your purchases and how you might go about using them.


Naturally, the rest of Magic Alley is generously stocked with Doctor Who, Sherlock Holmes, Game of Thrones, Harry Potter, an antique print gallery and a great selection of other intriguing curiosities.


We look forward to seeing you soon…