Stratford upon Avon’s Most Magical Attraction
and Spellbinding Emporium
But what is Magic Alley?
Which event is currently running?
Inspired by Alice in Wonderland and Through the Looking Glass but with a steampunk twist, Who Stole the Tarts involves solving the crime of who stole the tarts from the Queen of Hearts’ Diamond Jubilee Party!
From the moment you step through the doors and realise that it really is bigger on the inside you are sure to find something to ignite your imagination.
Magic Alley is packed to the rafters with books, toys, dragons, crystal balls, spells, magic tricks, historic art prints and magical objects and curios you never knew you needed – perfect to find that unique gift for someone special or to treat yourself.
If you would like to be taken on a guided tour simply click the play button when you enter the shop below, otherwise feel free to explore using your mouse or cursor keys on the keyboard
Our opening hours are as follows:-
Monday – 10am to 5pm
Tuesday 10am to 5pm
Wednesday 10am to 5pm
Thursday 10am to 5pm
Friday 10am to 5pm
Saturday 10am to 5pm
Sunday 10am to 5pm
Telephone 01789 290969
Unit 23A Bell Court
Stratford upon Avon
The closest car parks are: the NCP car park Rother Street, Stratford on Avon, CV37 6JP or the Windsor Street Surface Level or Multi Storey Car Parks CV37 6NL or Arden Street, Stratford-upon-Avon, CV37 6PA
If you would like to know more and keep up to date with all the magical goings on then please do subscribe to our newsletter!