Stratford upon Avon’s Most Magical Attraction

and Spellbinding Emporium


Magic Alley is part magical attraction and part retail emporium

Our next event The Curse of Jewel Island begins on 27th May


Click for more info on the events and to book


From the moment you step through the doors and realise that it really is bigger on the inside you are sure to find something to ignite your imagination. Magic Alley is packed to the rafters with dragons, crystal balls, spells, magic tricks, books, toys, and magical objects and curios you never knew you needed – perfect to find that unique gift for someone special or to treat yourself.


If you would like to be taken on a guided tour simply click the play button when you enter the shop below, otherwise feel free to explore using your mouse or cursor keys on the keyboard


Our opening hours are as follows:-

Monday – 10am to 5pm

Tuesday 10am to 5pm

Wednesday 10am to 5pm

Thursday 10am to 5pm

Friday 10am to 5pm

Saturday 10am to 5pm

Sunday 10am to 5pm


Telephone 01789 290969



Magic Alley

Unit 23A Bell Court

Stratford upon Avon

CV37 6EX

The closest car parks are: the NCP car park Rother Street, Stratford on Avon, CV37 6JP or the Windsor Street Surface Level or Multi Storey Car Parks CV37 6NL or Arden Street, Stratford-upon-Avon, CV37 6PA


Find us in the KAYAK Travel Guide

Stratford-upon-Avon Travel Guide