Stratford upon Avon’s Most Magical Attraction
and Spellbinding Emporium
Magic Alley is part magical attraction and part retail emporium
We are now open for our Christmas attraction Once upon A Christmas
Please visit the Christmas page of the website which will in fact transport you to our Christmas specific website
This is the shop – it is much bigger than you might think. Just come on upstairs and have a look around. There is of course no charge to enter the shop only the attraction
From the moment you step through the doors and realise that it really is bigger on the inside you are sure to find something to ignite your imagination. Magic Alley is packed to the rafters with dragons, crystal balls, spells, magic tricks, books, toys, and magical objects and curios you never knew you needed – perfect to find that unique gift for someone special or to treat yourself.
Please note our new festive opening hours
Saturday 23rd 10am till 7.30pm
Sunday 24th November 10am till 7.30pm
Monday 25th November 10 am to 5pm
Tuesday 26th November 10am to 5pm
Wednesday 27th November 10 am to 5pm
Thursday 28th November 10 am to 5pm
Friday 29th November 10am to 8pm
Saturday 30th November 10am to 7.30pm
Sunday 1st December 10am to 8pm
Monday 2nd December 12 noon to 8pm
Tuesday 3rd December 12 noon to 8pm
Wednesday 4th December 12 noon to 8pm
Thursday 5th November 12 noon to 8pm
Friday 6th November 12 noon to 8pm
Saturday 7th December 10am to 7.30pm
Sunday 8th December 10am to 7.30pm
Monday 9th December 12 noon to 8pm
Tuesday 10th December 12 noon to 8pm
Wednesday 11th December 12 noon to 8pm
Thursday 12th November 12 noon to 8pm
Friday 13th November 12 noon to 8pm
Saturday 14th December 10 am to 7.30pm
Sunday 15th December 10 to 7.30pm
Monday 16th December 10am to 7.30pm
Tuesday 17th December 10 am to 7.30pm
Wednesday 18th December 10 am to 7.30pm
Thursday 19th December 10 am to 7.30pm
Friday 20th December 10 am to 7.30pm
Saturday 21st December 10 am to 7.30pm
Sunday 22nd December 10 am to 7.30pm
Monday 23rd December 10 am to 7.30pm
Christmas Eve 10 am to 5pm
Telephone 01789 290969
Email magicalleystratford@gmail.com
Magic Alley
Unit 23A Bell Court
Stratford upon Avon
CV37 6EX
The closest car parks are: the NCP car park Rother Street, Stratford on Avon, CV37 6JP or the Windsor Street Surface Level or Multi Storey Car Parks CV37 6NL or Arden Street, Stratford-upon-Avon, CV37 6PA
We do not have customer toilets – please use the ones in Bell Court 2 minutes away ideally prior to visiting
Find us in the KAYAK Travel Guide
Stratford-upon-Avon Travel Guide