Stratford upon Avon’s Most Magical Attraction

and Spellbinding Emporium

Magic Alley is part magical attraction and part retail emporium


Our current event is a magical puzzle based adventure

The quest takes between an hour and an hour and a half to complete


click on the image below to learn more

Tickets on sale now for the summer holidays


This is the shop – it is much bigger than you might think. Just come on upstairs and have a look around.  There is of course no charge to enter the shop only the attraction


From the moment you step through the doors and realise that it really is bigger on the inside you are sure to find something to ignite your imagination. Magic Alley is packed to the rafters with dragons, crystal balls, spells, magic tricks, books, toys, and magical objects and curios you never knew you needed – perfect to find that unique gift for someone special or to treat yourself.


If you would like to be taken on a guided tour simply click the play button when you enter the shop below, otherwise feel free to explore using your mouse or cursor keys on the keyboard


Our opening hours are as follows:-

Monday to Sunday 10.00am to 5.00pm


Telephone 01789 290969



Magic Alley

Unit 23A Bell Court

Stratford upon Avon

CV37 6EX

The closest car parks are: the NCP car park Rother Street, Stratford on Avon, CV37 6JP or the Windsor Street Surface Level or Multi Storey Car Parks CV37 6NL or Arden Street, Stratford-upon-Avon, CV37 6PA

We do not have customer toilets – please us the ones in Bell Court


Find us in the KAYAK Travel Guide

Stratford-upon-Avon Travel Guide