Stratford upon Avon’s Most Magical Attraction

and Spellbinding Emporium

Magic Alley is part magical attraction and part retail emporium

Monday 4th December the shop will open at 12 noon 


Our Christmas Experience

Christmas in the Crystal Kingdom is now running


This is the shop – it is much bigger than you might think. Just come on upstairs and have a look around.  There is of course no charge to enter the shop only the attraction


From the moment you step through the doors and realise that it really is bigger on the inside you are sure to find something to ignite your imagination. Magic Alley is packed to the rafters with dragons, crystal balls, spells, magic tricks, books, toys, and magical objects and curios you never knew you needed – perfect to find that unique gift for someone special or to treat yourself.


If you would like to be taken on a guided tour simply click the play button when you enter the shop below, otherwise feel free to explore using your mouse or cursor keys on the keyboard


Our Christmas opening hours are as follows:-

The shop may open at 12 on some days so please check any notifications at the top of the page

Monday – 10am to 7pm

Tuesday 10am to 7pm

Wednesday 10am to 7pm

Thursday 10am to 7pm

Friday 10am to 7pm

Saturday 10am to 7pm

Sunday 10am to 7pm


Telephone 01789 290969



Magic Alley

Unit 23A Bell Court

Stratford upon Avon

CV37 6EX

The closest car parks are: the NCP car park Rother Street, Stratford on Avon, CV37 6JP or the Windsor Street Surface Level or Multi Storey Car Parks CV37 6NL or Arden Street, Stratford-upon-Avon, CV37 6PA


Find us in the KAYAK Travel Guide

Stratford-upon-Avon Travel Guide