Stratford upon Avon’s Most Magical Attraction
and Spellbinding Emporium
Magic Alley is part magical attraction and part retail emporium
The attraction is currently closed so we can prepare for our next event – The Collector which is coming from 15th February 2025
We will be closed on Thursday 6th and Thursday 27th February
Click the photo for more info or visit the menu link above
The attraction is a bit like an escape room but we don’t lock you in – it is a series of 10 themed rooms which all form part of an overall quest. You will receive a booklet quest with instructions and in the case of The Collector your aim is to solve a murder – ideally before the killer strikes again – this event is recommended for children 10+ but we allow parental discretion from 8 but it is not suitable for anyone younger than that.
The shop will remain open but may close at short notice if maintenance needs to be carried out so best to check before you travel by calling us on 01789 290969
This is the shop – it is much bigger than you might think. Just come on upstairs and have a look around. There is of course no charge to enter the shop only the attraction
From the moment you step through the doors and realise that it really is bigger on the inside you are sure to find something to ignite your imagination. Magic Alley is packed to the rafters with dragons, crystal balls, spells, magic tricks, books, toys, and magical objects and curios you never knew you needed – perfect to find that unique gift for someone special or to treat yourself.
Telephone 01789 290969
Email magicalleystratford@gmail.com
Opening hours – up to 23rd February 10am to 5pm
From 24th February 12 noon to 7pm
Magic Alley
Unit 23A Bell Court
Stratford upon Avon
CV37 6EX
The closest car parks are: the NCP car park Rother Street, Stratford on Avon, CV37 6JP or the Windsor Street Surface Level or Multi Storey Car Parks CV37 6NL or Arden Street, Stratford-upon-Avon, CV37 6PA
We do not have customer toilets – please use the ones in Bell Court 2 minutes away ideally prior to visiting
Find us in the KAYAK Travel Guide
Stratford-upon-Avon Travel Guide