Stratford upon Avon’s Most Magical Attraction

and Spellbinding Gift Shop

The Bell Court shop is now closed.  Please check back for details of our new site opening soon

Thank you to everyone who has visited us

 

Something magical is happening…✨ Magic Alley is moving.
 
As many of you know and love, Magic Alley has always been built on imagination, storytelling and a lot of heart. With Derek now retiring, it’s time for the next chapter and I, Sam, will be taking Magic Alley forward into its future.
 
Magic Alley will be moving to become part of Magic Alley and The Crimson Chamber, a new home where the magic can continue to grow, evolve and thrive alongside exciting new experiences.
I want to reassure you: Magic Alley isn’t ending and Christmas is absolutely staying. (I’ve checked. Father Christmas has reviewed the plans and fully approves 🎅.)
 
Crimson Chamber will be opening in time for Easter, and over the coming weeks I’ll be sharing little glimpses of what’s to come.
 
Thank you for your continued support throughout the transformation! Sam
 
 

We are moving to 

38 Greenhill Street

Stratford upon Avon

CV37 6LE

Rather than phone us it is best to email us during the transition on magicalleystratford@gmail.com