Magic Alley and The Crimson Chamber
Magical Gift Shop (Open Now) and Crime Solving Attraction (Coming Soon)

Magic Alley and The Crimson Chamber share the same love of immersive storytelling and atmosphere, but they offer two distinct experiences. Magic Alley is our enchanted gift shop and family-friendly home of seasonal magic, a place of wonder, curiosities and enchantment for all ages.
The Crimson Chamber is our darker, more theatrical counterpart, hosting immersive events and experiences designed for older audiences who enjoy mystery, intrigue, and gothic elegance. Together, they form two sides of the same magical world, one welcoming and whimsical, the other rich, dramatic, and deliciously mysterious.
Some events will be hosted under the Magic Alley name and others under The Crimson Chamber, depending on their tone and audience. You’ll find links to both types of events here, as well as on the dedicated Crimson Chamber website, which can be accessed via the menu above.
The magical attraction, under The Crimson Chamber banner, will be reopening in May with a very exciting new crime solving event.
Want to learn some magic to impress your friends? Magic Workshops with eminent magician Jester Styles
We are now located at
38 Greenhill Street
Stratford upon Avon
CV37 6LE