Stratford upon Avon’s Most Magical Attraction
and Spellbinding Gift Shop
Magic Alley is part magical attraction and part gift shop
The attraction is current dark while we changeover from Halloween to Christmas in the Kingdom of Magic which opens on Saturday 22nd November
The shop will open at 12 noon on Tuesday 4th November and we will be closing on Wednesdays in November until the attraction opens

This is the shop – it is much bigger than you might think. Just come on upstairs and have a look around. There is of course no charge to enter the shop only the attraction

From the moment you step through the doors and realise that it really is bigger on the inside you are sure to find something to ignite your imagination. Magic Alley is packed to the rafters with dragons, crystal balls, spells, magic tricks, books, toys, and magical objects and curios you never knew you needed – perfect to find that unique gift for someone special or to treat yourself.
Did you know we also sell and serve Magical Milkshakes and Butterbeer in a castle no less!

Telephone 01789 290969
Email magicalleystratford@gmail.com
Usual opening hours 10am to 5pm – later if someone needs more time in the attraction if they book a later slot
Magic Alley
Unit 23A Bell Court
Stratford upon Avon
CV37 6EX
The closest car parks are: the NCP car park Rother Street, Stratford on Avon, CV37 6JP or the Windsor Street Surface Level or Multi Storey Car Parks CV37 6NL or Arden Street, Stratford-upon-Avon, CV37 6PA
We do not have customer toilets – please use the ones in Bell Court 2 minutes away ideally prior to visiting
Find us in the KAYAK Travel Guide
Stratford-upon-Avon Travel Guide


